Arkady Fridman, Founder at Motus Media a boutique media buying agency specializing in Programmatic, Social, Content and Performance marketing, chats with Kiran Goojha, Director of Digital Marketing Strategy at D’Addario to discuss their unique organization and marketing initiatives. The D’Addario’s tagline on their website says “Success isn’t measured by those who reach the top, but by those who never stop reaching.” The company’s history dates back to before 1680 in Italy where since then they’ve grown from a musical string manufacturer to a diverse global manufacturer of musical products and a charitable foundation giving back to the communities they serve. Learn about Kiran’s new amazing marketing role and the various initiatives that D’Addario is leading and how they give back through their charitable foundation.
Learn more about D’Addario here: http://www.daddario.com/
Their Charitable Foundation here: http://www.daddariofoundation.org/